quarter is a cosmetic brand that contains minimal artificial ingredients to gives the experience a static and comfortable daily life. quarter not only helps to reduce your skin-care concerns by a quarter by using natural ingredients but also presents a harmonious emotion to suit your lifestyle. quarter brings you an emotional and natural skincare solution that helps reveal your most natural and beautiful authentic self.
Naming
The brand name "Quarter" means "1/4" in a unit meaning that it reduces the anxiety of skin care by a quarter and decreases the artificial chemicals in existing cosmetics to a quarter as much as possible. Defining quarter as a brand specializing in a natural functional skincare solution to present an emotional and optimal experience in an individual's lifestyle, we have developed our unique brand concept to present new possibilities of the cosmetic function.
Branding
One of the design keywords of the quarter is a geometric form of overlap. We found visualization of the word "quarter" in this form of overlap, and through it, The logo and brand typeface of the quarter intuitively show the identity of the brand.
The branding principle of quarter is intuitively consistent
with logos and typefaces, as well as product containers themselves.
During the Covid 19, consumers spend more time at home, and the need for willing to decorate their home interior has increased. However, when we look around the dressing table, many container brands are not harmonious with the home interior.
quarter is a brand that meets aesthetic function as an interior prop and it started from a new approach with the branding principle that reduces harmful substances from existing cosmetics to the maximum by using only eco-friendly materials.
Also, we hoped to convey an intuitive and consistent atmosphere and feeling through deep consideration about the shape of containers as well as visual aspects such as graphic factors.
This is a concept project that started with the desire to present a better lifestyle for consumers through a new container design with optimal branding.
Internship project x d-ORIGIN
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